Machine Group acquired by Publicis Worldwide, part of the Publicis Groupe

2014 | Komen Capital acted for the principals of the Machine Group

Publicis Groupe

“Komen Capital have been an instrumental partner in the process, which led our independent advertising agency, MACHINE, becoming part of the Publicis Network and indeed merge brands to form Publicis Machine in South Africa. Having a close view on the aspirations of the global networks with a good handle on the local industry meant that Komen was able to bring a potential acquirer with a perfect fit to a local business that was not looking to sell. The deep understanding of our business and local market meant that the Publicis proposition was impossible to ignore. Deals of this nature are seldom straight forward, Komen’s ability to work with both parties, in total confidence, ensured the deal was able to progress to conclusion with both parties now forming one very successful unified business. I have no doubt that this deal would never have happened without Komen’s integrated role.”

Adrian Hewlett, CEO - Publicis Machine

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