Yonder Media acquired by GroupM, part of WPP

2015 | Komen Capital acted for the principals of Yonder Media

Yonder Media

"The selection of Komen Capital as our deal-maker partner was an easy one. Although I had known Larry Katz for years before we decided to seek an agency network partnership – even had I not already had a relationship with Larry the selection still would have been a no-brainer simply based on Komen’s unparalleled experience and network in the media and marketing communications industry both in South Africa and globally. Komen was able to clearly explain the strengths and weaknesses of the possible acquiring partners and how these would relate to the post transaction opportunities for Yonder Media;  it was also clear that Komen very quickly understood our business model and value proposition.

Komen – and Larry in particular – negotiated on our behalf but at the same time clearly understood (and communicated) the bounds of what was realistically achievable. Due to our legacy company structure the transaction was complex but the Komen team were great at un-packing everything for us and helping us work through the detail. Most of our interaction at Komen was with Larry and he was incredibly responsive to all communication from us – day and night – and although always having our interests at heart was never afraid to advise us to stand down on an issue where appropriate;  the quality of the advice received from Komen – both strategic and tactical – was always superb and often extended beyond the transaction remit. Since the transaction closed the Komen team continue to be highly responsive and indeed pro-active in their continued engagement with us. I can say quite confidently that the particular transaction which we finally did – and which we are very happy with – would not have been possible without Komen’s involvement."

Rick Joubert, CEO - Yonder Media

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